On April 28, 2013, The New York Times ran a full page ad sponsored by the Turkish Tourism Office. The copy read,
"Rumor has it that during his visit to Istanbul, the Jazz legend Dave Brubeck heard a street musician playing a mesmerizing Turkish folkloric tune. The unusual rhythm of the song stirred up his imagination, and the Ambassador of Cool ends up composing a Jazz masterpiece: Blue Rondo à la Turk...
"Istanbul, with its rich history, lively streets, vibrant arts, and culture scene is known to spark the imagination... This summer, we invite you to attend the Istanbul International Jazz Festival. Experience spontaneity, playfullness, and joy spilling out into the streets. Live your own Brubeck moment. Be amazed. Be inspired. Be our guest..."
The print ad linked (by "QR Code") the following YouTube recording of Blue Rondo à la Turk: